Strawflower

Strawflowers are the best-loved everlastings — stiff, papery daisies in glowing reds, golds, pinks and whites that feel dried while growing and last for months once cut.
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Strawflower seeds — papery everlastings

Strawflowers are the best-loved of all everlastings — stiff, papery, daisy-like blooms in glowing reds, oranges, golds, pinks and whites that look and feel dried even while growing, and last for months once cut. They are a cornerstone of our dried flower seed range, also listed botanically as helichrysum. New to flowers? Our flower growing guide gets you started.

No flower rewards a cutting patch like the strawflower — the calendar shows when to sow.

The cut-and-dry favourite

Equally good fresh in the vase or hung to dry, strawflowers bridge our cut flowers and dried flowers, holding colour all winter. For the botany behind them, see Helichrysum bracteatum.

Growing strawflowers from seed

Sow under cover in spring, barely covering the seed, and keep it warm to germinate. Plant out after frost into full sun and free-draining soil. Pick the blooms just as they open for the best drying colour — the more you cut, the more buds the plants produce, right up to autumn.

Planning an everlasting harvest? Here's where to look next.

Popular flower categories: Helichrysum · Helichrysum bracteatum · Dried Flowers · Cut Flowers · All Flower Seeds

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What is a strawflower?
It is the popular everlasting flower (botanically helichrysum), with stiff, papery, daisy-like blooms that feel dry even on the plant. How do I dry strawflowers?
Pick the blooms just as they open and hang them upside down in a dry, airy place to keep their colour. When should I sow strawflower seeds?
Sow under cover in spring and plant out after the last frost. See our flower sowing calendar for timing. Do strawflowers keep flowering if I cut them?
Yes — the more you pick, the more buds the plants produce, right through to autumn.